From local businesses to local sports teams, the Schottenstein Real Estate Group is a strong supporter of the Central Ohio community. When the Ohio State basketball team made its memorable run to the 2012 Final Four, the SRE Group was rooting for the Buckeyes the entire way, just like the rest of the city. Unfortunately, the Bucks fell just short of reaching their ultimate goal, the National Championship.
The city of Columbus certainly got caught up in March Madness during Ohio State’s magical run. Although fans felt like they were a part of the Buckeye’s team, it was the players who were ultimately in control of their own destiny.
The Schottenstein Real Estate Group decided that they wanted to control their own fate in a bracket-style competition during the springtime. The Columbus, Ohio Real Estate Group who specializes in state-of-the-art apartments, condominiums and mixed use developments entered “Social Madness.” Social Madness is a tournament-style competition that will track participants’ social influence on Facebook, Twitter and LinkedIn. Columbus companies will test their mettle against others of similar size.
In a recent article promoting the Social Madness competition, Columbus Business First recognized the Schottenstein Real Estate Group as one of “Columbus areas most recognizable companies.” The SRE Group is not letting the hype get to their head.
“We have focused heavily on social media marketing over the last twelve months,” said Brian Schottenstein, Development and Marketing Director for the Schottenstein Real Estate Group. “We essentially started from scratch last summer with all of our social accounts and have gained a tremendous following over time.”
Giving away prizes that Columbus residents are interested in is one of the formulas that the SRE Group takes into account for social media growth. From Ohio State football and basketball tickets to Easton gift cards, the Schottenstein Real Estate Group feels it is important to reward their Central Ohio following with community related prizes.
While social madness will certainly be a fun competition, the Schottenstein Real Estate Group wants to advance one step further than the Ohio State Men’s basketball team. “We strive to be the best at everything we do, exclaimed Schottenstein.” Whether that is building the best communities or being a leader in the social frontier, first place is always our ultimate goal.”